What do borrowers really want from their digital mortgage process? An expert makes a case for why technology isn’t the only aspect of providing a great digital lending experience.
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Prioritizing a Personal Touch
Though many of today’s homebuyers are looking for a more automated, high-tech mortgage process, that doesn’t mean they want to be left to their own devices. Most buyers—even the tech-savvy millennials—still want a good amount of handholding throughout the process. Striking a balance between those high-tech and high-touch demands can make lenders stand out in today’s marketplace.
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