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Home >> News >> Technology

How Lenders can Tailor their Marketing Toward Tech-Savvy Homebuyers

How Lenders can Tailor their Marketing Toward Tech-Savvy Homebuyers

In a market cycle where the purchase loan is king and prospects are few, lenders must tailor their marketing strategies toward tech-savvy homebuyers who'd prefer to work through the process themselves. The old adage "fish where the fish are" has never been truer. But now the fish—so to speak—have gone digital.

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ARMCO Announces New COO

ARMCO Announces New COO

Florida-based Aces Risk Management (ARMCO), a provider of Web-based audit technology for the financial services industry, has tapped mortgage quality control expert Phil McCall to serve as COO.

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