TruAssets LLC [1], a National REO and property preservation service provider, announced Thursday that it is merging with Northsight Management LLC [2] come August 1, 2017. Led by TruAssets’ Steve Johnson as President and Northsight Management’s Josh Sarchet as CEO, they will retain the Northsight Management name.
“Steve and I bring complementary strengths and skill sets to this partnership,” said Sarchet. “As a result, we believe this leadership dynamic will make us a formidable brand in an already competitive marketplace.”
In 2012, Johnson founded TruAssets and quickly grew it into the company it is today, with recognition for its focus on comprehensive customer service. This is similar to Sarchet who founded Northsight Management in 2009 and differentiated the company by its emphasis on efficient technology. The two believe the merger will differentiate the aspects of the business under the new brand, which will be headquartered in Scottsdale, Arizona.
“The merger of the unique strengths of Northsight and TruAssets bring about a brand which offers the best of both worlds,” Johnson added. “The new entity offers a disruptive approach to property management and REO services, generating improved efficiency, surprising speed and incredible flexibility—all a win-win for us and our clients. At the same time, the new brand will maintain the traditional strengths expected of such a service provider: unfailing customer service; continuous improvement and integrity.”