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Ellie Mae’s Velocify Platform Wins LeadsCouncil Leader Award

Pleasanton, California-based Ellie Mae, which provides a cloud-based analytics platform for the mortgage industry, announced that its platform, Velocify, was recognized with a LeadsCouncil LEADER award for outstanding performance and innovation in the lead generation industry. Velocify is the recipient of one of only six coveted accolades awarded annually by the LeadsCouncil organization, the company said in a statement.

The LeadsCouncil LEADER Awards are the online lead generation industry’s first and only independent award program designed to acknowledge outstanding lead generation and lead technology companies.

“It’s incredibly humbling for Velocify to be recognized by LeadsCouncil and our industry peers for being a top innovator,” said Nick Hedges, SVP, Consumer Engagement Strategy at Ellie Mae. “With Ellie Mae, we’re continuing our commitment to innovation and launching initiatives like enriched text messaging in LeadManager to better mobilize sales organizations and give them the tools they need to provide a winning consumer engagement experience.”

Ellie Mae has also unveiled a completely redesigned Velocify LeadManager SMS texting functionality that provides a seamless and simple way to send automated and individual texts to mobile phones from within the solution.

Velocify LeadManager SMS texting empowers sales professionals with the combined strength of integrated individual and bulk messaging and the administrative controls needed to engage prospects and customers on their mobile phones quickly, easily, and in a legally compliant way.

“With the enriched texting functionality in Velocify LeadManager, sales organizations can boost engagement, drive quicker decisions, and improve conversions by intelligently and respectfully weaving text messaging into the sales process,” Hedges said. “No other technology delivers such powerful mobile communications integrated into a centralized lead management solution.”

Velocify LeadManager SMS texting unlocks a better prospect experience by integrating and synchronizing text with other communication channels while giving organizations a better way to ensure compliance and standards are followed.

About Author: Radhika Ojha

Radhika Ojha, Online Editor at the Five Star Institute, is a graduate of the University of Pune, India, where she received her B.A. in Commerce with a concentration in Accounting and Marketing and an M.A. in Mass Communication. Upon completion of her master’s degree, Ojha worked at a national English daily publication in India (The Indian Express) where she was a staff writer in the cultural and arts features section. Ojha also worked as Principal Correspondent at HT Media Ltd and at Honeywell as an executive in corporate communications. She and her husband currently reside in Dallas, Texas. You can contact her at Radhika.Ojha@theMReport.com.

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