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SourceLink Offers MORE for Lenders Capitalizing on Refinancing

""SourceLink"":http://www.sourcelink.com/ has launched a new platform for lenders seeking strong refinancing prospects.

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The company recently debuted its MORE program, which SourceLink describes as ""an innovative campaign solution that gives lenders the ability to reach prime mortgage refinance prospects by utilizing direct mail and personalized campaign microsites.""

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The company went on to note that MORE, a single-stop mortgage refinancing module, will help users in ""maximizing return on marketing investment and significantly lowering acquisition costs.""

According to SourceLink, the data strategy behind MORE will facilitate the identification of ideal candidates for refinancing by combining a wide array of attributes including loan-to-value ratio, interest rates, behavioral and lifestyle factors, and credit scores. Additionally, SourceLink stated that the ""eye-catching creative"" associated with MORE will drive would-be borrowers to a microsite that displays their potential savings, as well as an interactive payment calculator.

""With historically low interest rates, many homeowners are responsive to refinance offers,"" reports SourceLink's chief strategy officer, Matt Graham. ""The challenge is with the depreciation in home values in recent years and other financial challenges, many of those interested are unable to qualify ... MORE's personalized, interactive savings calculator, combined with a sophisticated modeling strategy, ensures that lenders are spending their time with pre-qualified prospects with reasonable expectations.""

About Author: Abby Gregory

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