Blueberry Launches New Point-of-Sale Solution

Technology company ""Blueberry Systems, LLC"":www.blueberrysystems.com/, is launching a new product, with the introduction of its integrated point-of-sale solution, dubbed Embark. Through the platform, Blueberry will enable users of the company's ""RELAY"":www.blueberrysystems.com/Solutions/RELAYLOS/.../Default.aspx loan origination module to access a complete, end-to-end system for loan applications.

[IMAGE]

Encompassing all aspects of the mortgage lending process, Embark will facilitate loans all the way through post-closing, shipping, and insuring the products. In debuting the new module, Blueberry hopes to become a one-stop solution for

[COLUMN_BREAK]

lenders seeking the eliminate the need for multiple decisions and the selection of separate systems.

Blueberry will deploy the company's traditional methods of data integrity and compliance via Embark, ensuring that its clients are well protected when utilizing the system. Additionally, the entity noted in a company statement that it is continuing to develop and maintain its patent pending integration technology, Conductor, which will give users a seamless mortgage production platform through an integrated, third party POS.

Embark's capabilities include POS solutions, imaging platforms, data audit frameworks, and universal data modeling. The program also enables a smooth, tandem work environment through the entirety of the mortgage loan process.

Blueberry's president and chief operating officer, Lloyd Booth, commented on Embark, saying, ""Blueberry Systems is dedicated to meeting the demands of mortgage lenders as they navigate a constantly evolving business environment. Our company's ├â┬ó├óÔÇÜ┬¼├ï┼ômortgage DNA' positions us to truly understand the complexities of lending today and Embark is a result of that understanding. With the addition of a fully integrated POS solution, mortgage executives are no longer required to make multiple technology related decisions in managing their loan production pipelines ├â┬ó├óÔÇÜ┬¼├óÔé¼┼ô this has direct positive impact on their operations.""├âÔÇÜ├é┬á