With more than 30 years of writing/editing experience, Kristi Froehlich has crafted any number of brochures, blogs, articles, emails, speeches, press releases, web copy, and social media posts in her career. Over the years, she has written in several voices, including as C-suite executives, as a dog named Scout who spoke to hospital compliance issues, a NASCAR driver touting Prilosec, and more. She’s handled B2B and B2C pieces as well as internal communications, merger and acquisition pieces, and external audiences.