Mike Eshelman is the Head of Consumer Finance at Jornaya, a data-as-a-service platform that delivers consumer-journey insights to publishers, marketers, analytics and compliance professionals with the highest-resolution view of the consumer buying journey.
Editor’s note: This feature originally appeared in the November issue of MReport. Personalization in marketing campaigns matters—a lot. Delivering the right engagement, to the right person, at the right time, ...
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