Author Archives: Rob Rokoff

Rob Rokoff is an SVP at Verisk Marketing Solutions, a leading data partner for the lending industry. Rokoff is an executive board member of the Professional Associations for Customer Engagement (PACE) and Consumer Consent Council. For more than two decades, he has worked with the nation’s top brands across banking, lending, insurance, and higher education leveraging performance marketing to drive exceptional, safe, and efficient customer experiences. For more information, visit Jornaya.com.

Firing Up Marketing Efforts as the Market Cools Down

July 18, 2022

Mortgage marketers are beginning to lean more heavily on lead providers to maintain volumes, but Rob Rokoff of Verisk Marketing Solutions explains that there are privacy and regulatory issues to navigate.