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Optimism Surges Among Potential Millennial Buyers

The new administration spurred a surge in optimism among non-homeowning millennials for the housing market this year, according to the latest quarterly Modern Homebuyer Survey for ValueInsured released Wednesday.

The first Modern Homebuyer Survey released post-inauguration revealed that 69 percent of Americans believe that 2017 will be a better year for the housing market than last year, according to ValueInsured.

Whereas the previous Modern Homebuyer Survey released in October found millennials largely hesitant to become homeowners, the latest poll found a renewed optimism prevailing in that group despite mortgage rates surging to a two-year high in January. ValueInsured’s Housing Confidence, reflecting seven housing confidence measures from the Homebuyer Survey, reported an increase of 5 points among non-homeowning millennials (up to 61.3).

In all, 62 percent of millennials (and 58 percent of Americans overall) said they believe 2017 will bring a more favorable housing market. Nearly six in 10 (59 percent) of millennials (and 52 percent of Americans overall) polled said they believe the new administration will make the housing market more favorable. Nearly three-quarters (74 percent) of current homeowners said they think it will be easier for them to upgrade to a new home this year, according to ValueInsured.

The down payment, which has been shown in many studies to be one of the greatest obstacles to achieving homeownership, may be less of an issue in 2017, or at least prospective homebuyers believe it will. Nearly half (44 percent) of millennials said they were confident they could afford a down payment, an increase of 6 percentage points from the previous Modern Homebuyer Survey. Approximately 41 percent of millennials said they believe it will be easier to buy a home in 2017, ValueInsured reported. Nearly eight in 10 of those polled said they believe owning is better than renting (78 percent) and that homeownership is part of the American Dream (79 percent).

“I recommend Americans, especially first-time buyers, absolutely pursue their dream of owning a home,” said Joe Melendez, CEO of ValueInsured. “But it’s up to us as an industry to help make them feel more confident in doing so, and that starts with us giving them greater certainty by protecting their down payments.”

The surge in confidence among non-homeowning millennials, combined with other industry reports, suggests that eager first-time buyers will drive the housing market this year, according to ValueInsured. The 2016 Profile of Homebuyers and Sellers from the National Association of Realtors, released late last year, showed the annual first-time buyer share to be greater than one-third (35 percent).

(Editor's note: Please see the cover story in the forthcoming February issue of MReport magazine, Making Millennials Move, about measures lenders should take to attract millennials to homeownership)

About Author: Brian Honea

Brian Honea's writing and editing career spans nearly two decades across many forms of media. He served as sports editor for two suburban newspaper chains in the DFW area and has freelanced for such publications as the Yahoo! Contributor Network, Dallas Home Improvement magazine, and the Dallas Morning News. He has written four non-fiction sports books, the latest of which, The Life of Coach Chuck Curtis, was published by the TCU Press in December 2014. A lifelong Texan, Brian received his master's degree from Amberton University in Garland.

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