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FormFree Names Eric Lapin Chief Strategy Officer

FormFree has announced the appointment of Eric Lapin to the role of Chief Strategy Officer (CSO).

In this position, Lapin will leverage his more than 25 years' experience in leadership roles at marquee mortgage technology firms and financial institutions to steer the strategic vision and partnerships driving FormFree's growth.

"My long-standing passion for helping lenders leverage technology to create a better mortgage experience has made this next step in my career an easy one," said Lapin. "In my new role as CSO, I look forward to supporting FormFree's vision of transforming the mortgage industry with innovative solutions designed to improve lender operations and expand consumer access to sustainable credit."

Prior to joining FormFree, Lapin served as first VP of corporate development, national agency services, at Old Republic Title, where he spearheaded the structuring of new solutions, corporate alliance building, and lender and agency business development. Before that, he held a VP and Managing Director positions at banner housing fintechs and financial institutions including Altisource, Black Knight, First American and Credit Suisse.

As CSO, Lapin will strategically identify and execute growth opportunities at FormFree. His responsibilities will include monitoring the execution of business initiatives, identifying key capital projects, driving strategic partnership opportunities and overseeing communications and marketing.

"Eric brings a wealth of experience and strategic know-how to the FormFree team, which he has acquired through decades of experience gaining mastery knowledge of mortgage lending and the technology ecosystem that powers it," said FormFree Founder and CEO Brent Chandler. "As FormFree continues to grow, Eric will play a central role in how our suite of revolutionary digital products is able to impact the housing finance industry and beyond."

About Author: Demetria Lester

Demetria C. Lester is a reporter for DS News and MReport, with more than six years of writing experience. She has served as Editor-in-Chief at Northlake College and staff writer at her alma mater, the University of Texas at Arlington. She has covered events such as the Byron Nelson, Pac-12 Conferences, the Women in Dallas Film Festival, to freelance work with the Dallas Wings and D Magazine. Currently located in Dallas, Texas, she is an avid jazz lover and reader. She can be reached at demetria.lester@thefivestar.com.
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