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Eye on the Industry: Updates on Redfin Mortgage, Planet Home Lending & More

From key promotions to new tech and acquisitions, get the latest buzz on the industry here.

UnderwritingRedfin Mortgage, LLC is now offering loans to homebuyers in Florida, Maryland, and Tennessee. Redfin Mortgage is a subsidiary of Redfin. Redfin Mortgage offers fixed- and adjustable-rate conforming mortgages as well as jumbo loans for higher-priced homes in every state where it operates.

Redfin Mortgage launched in Florida last week and has been providing loans to homebuyers in Maryland and Tennessee since January 2019 and November 2018, respectively.

Homebuyers in Florida, Maryland, and Tennessee can now take advantage of Redfin Mortgage's digital home closings and sign their loan documents from any device with a camera and high-speed internet connection.

"When we decided to launch a mortgage company in 2017, we opted to build it from the ground up so we could redesign everything to better serve the needs of the customer from the preapproval to the closing," said Jason Bateman, head of Redfin Mortgage.

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Planet Home Lending, LLC, a national mortgage lender and servicer, has opened a regional office in Irving, Texas.

As the company's first Regional Operating Center (ROC), the 25,000-square-foot facility accommodates about 130 employees, and offers space to expand to house more employees.

The ROC has five conference and training rooms, in addition to access to a large-scale meeting and conference center.

Employees and departments previously based in Dallas have moved to the new office. This includes legal and enterprise risk management, credit policy, origination support service, national operations, human resources, IT, project management and servicing.  

"As Planet Home Lending grows, we can tap into Dallas' significant mortgage industry talent pool. It's also a central meeting location for our executives and leadership, who are based in multiple states," said Suzy Lindblom, EVP, National Operations. "The ROC gives us additional leverage in assisting our clients in Planet Home Lending's national footprint.

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Optimal Blue recently announced the release of their social media publishing tool. Using a library of approved templates and other corporate assets, the publishing tool enables loan officers to schedule and post relevant content to any of their social networks.

The company states that unlike any other service being offered in the mortgage space today, Optimal Blue’s social media platform is developed around the NMLS database. It is pre-loaded with every mortgage professional in the country, enabling originators to take advantage of the solution without the burden and hidden cost of user administration.

“Social media is an extremely powerful business development tool for today’s originator,” explained Michael Stallings, Vice President of Comergence by Optimal Blue. “By leveraging modern automation through our end-to-end social media platform, originators not only exceed regulatory expectations, they can efficiently communicate their value proposition and gain a significant competitive advantage at both the corporate and loan officer level.”

About Author: Mike Albanese

A graduate of the University of Alabama, Mike Albanese has worked for news publications since 2011 in Texas and Colorado. He has built a portfolio of more than 1,000 articles, covering city government, police and crime, business, sports, and is experienced in crafting engaging features and enterprise pieces. He spent time as the sports editor for the "Pilot Point Post-Signal," and has covered the DFW Metroplex for several years. He has also assisted with sports coverage and editing duties with the "Dallas Morning News" and "Denton Record-Chronicle" over the past several years.
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