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A Refreshed Identity

Reinforcing what they stand for, Bank of America unveiled its campaign focused on the question “What would you like the power to do?” with a refreshed logo. The question captures the bank’s role as a partner invested in the success of its customers helping clients and communities have the power to achieve their goals. The theme also highlights the stories of the company’s long-standing partners and the impact they are making in addressing critical environmental and social issues.

The campaign assumes great significance to the real estate market as well, given Bank of America’s large mortgage lending portfolio and its collaboration with partners in the real estate market. Watch Brian Moynihan, CEO of Bank of America talk more about the significance of this question to the way the bank does business.

Read more about the campaign here. 

About Author: Donna Joseph

Donna Joseph is a Dallas-based writer who covers technology, HR best practices, and a mix of lifestyle topics. She is a seasoned PR professional with an extensive background in content creation and corporate communications. Joseph holds a B.A. in Sociology and M.A. in Mass Communication, both from the University of Bangalore, India. She is currently working on two books, both dealing with women-centric issues prevalent in oppressive as well as progressive societies. She can be reached at donna.joseph@thefivestar.com.
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