LRES Appoints VP of National Sales

Diane Valadez

LRES, a national residential and commercial real estate services company providing valuations, REO asset management, HOA and technology solutions for the mortgage and real estate industry, has announced the appointment of Diane Valadez as vice president of national sales.

In her new role, Valadez will be responsible for managing LRES’ sales and business development operations, identifying prospective clients and potential opportunities to generate new business, and cultivating client relationships across the United States, according to a press release from the company.

“Diane’s extensive history of leadership and her proven abilities to successfully generate sales ensure LRES will continue to grow nationally,” said Roger Beane, CEO of LRES.

Valadez spent more than 16 years in leadership positions at CoreLogic/First American before serving as director of sales at Exact Bid, where she closed several million dollars in revenue, including two of the top 10 and seven of the top 100 commercial banks. She then served as senior vice president of sales, client relations and marketing at InsideValuation, a provider of commercial and residential evaluations, managing sales and client relations departments as well as developing the company’s business plan and directing the vales of valuations to top residential and commercial lenders and servicers. InsideValuation was later acquired by LRES in March 2016.