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Roostify Expands Relationship With Optimal Blue

Roostify, a digital lending platform, announced an expanded relationship with Optimal Blue, a provider of secondary marketing automation to the mortgage industry. 

The enhanced functionality obtained through this collaborative partnership will enable Roostify to further automate the digital lending experience for their clients by embedding Optimal Blue’s comprehensive pricing capabilities directly into their platform. 

Roostify has leveraged Optimal Blue’s product eligibility and pricing (PPE) technology to support lead generation efforts since 2016. Now, the enhanced integration enables their digital lending platform to deliver Optimal Blue’s robust, accurate pricing options directly to loan officers and borrowers, without ever leaving the Roostify environment.

The enhanced integration enables loan officers to access product and pricing information, and seamlessly share this data with borrowers at any time, from anywhere, through a fully mobile-optimized solution. The ability to access this data at the immediate point of need equips users with added flexibility and ultimately increases loan officer productivity and borrower engagement.

“Optimal Blue is committed to working with technology-forward partners that truly understand the incredible value of delivering accurate product and pricing to all relevant access points within the loan lifecycle,” explained Bob Brandt, VP of Marketing and Strategic Alliances at Optimal Blue. “We are pleased to expand our relationship with Roostify as they leverage our robust APIs to improve the digital mortgage experience for lenders and their clients.”

“Our partnership with Optimal Blue has been a significant value add for several years, starting with lead generation,” said Rajesh Bhat, co-founder and CEO of Roostify. “With the enhanced integration of their PPE technology into our platform, we now have real-time borrower approval that elevates the customer experience and is best in class.” 

About Author: Mike Albanese

A graduate of the University of Alabama, Mike Albanese has worked for news publications since 2011 in Texas and Colorado. He has built a portfolio of more than 1,000 articles, covering city government, police and crime, business, sports, and is experienced in crafting engaging features and enterprise pieces. He spent time as the sports editor for the "Pilot Point Post-Signal," and has covered the DFW Metroplex for several years. He has also assisted with sports coverage and editing duties with the "Dallas Morning News" and "Denton Record-Chronicle" over the past several years.
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