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A New Identity For Dallas-Based Loan Technology Company

Dallas-based Calyx Software, a provider of loan origination technology, revealed a new brand identity, website, and enhanced service options for customers. The company-wide visual transformation was designed to embody its mission and unify behind one single brand: Calyx.

“These exciting updates more closely align with the characteristics our customers associate with the Calyx name: easy-to-use, accessible, reliable and customer-focused,” said Bob Dougherty, EVP of Business Development at Calyx. “Our new branding is designed to convey our historical success while simultaneously fully representing our key differentiators.”

The new logo gives a nod to the Calyx name and symbolizes the company’s commitment to its customers’ growth. For nearly three decades, Calyx has been providing loan origination software for mortgage brokers through its product, Point. Calyx has served thousands of financial institutions and in recent years has enhanced its product suite to better serve the full spectrum of mortgage lenders with Path, its cloud-based loan origination system, and Zip, its point-of-sale solution. These products and others in development will adopt the parent company’s logo with their own name and designated color palette.

Beyond the visual changes, Calyx also introduced a new customer portal.

“We are deeply committed to customer service and providing free training options for our customers,” said Dougherty. “Our new online tool is an on-demand centralized portal where our customers can access training tools, register for webinars, download product resources and more.”

About Author: Mike Albanese

Mike Albanese is a reporter for DS News and MReport. He is a University of Alabama graduate with a degree in journalism and a minor in communications. He has worked for publications—both print and online—covering numerous beats. A Connecticut native, Albanese currently resides in Lewisville.
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