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Companies Partner to Launch Digital Lending Experience

HSBC Bank USA, part of the HSBC Group, a banking, financial services organizations, announced that launched a digital home lending experience powered by Roostify.

The partnership provides customers with a digital solution that is a faster, easier and less stressful loan transaction experience, while enabling HSBC to process and close loans more efficiently with fewer manual touches.

“Digital plays a crucial role in supporting, enabling and driving our ambition of customer experience led growth,” said Raman Muralidharan, Head of Mortgage, Retail Banking and Wealth Management, HSBC Bank. “Customers are looking for the same ease-of-use and convenience for large transactions, like financing a home, which they’ve come to expect in other buying experiences. Roostify is able to accelerate our deployment timeframe with a solution that provides a superior experience to our customers and to our mortgage consultants.”

The platform offers a loan application and fulfillment process for home buyers and owners during a purchase or refinance. Customers are able to submit a loan request online, share documents digitally and securely and track the status of their loan from application through to closing, in real-time. Roostify integrates with HSBC’s loan origination system allowing the Bank’s lending team to more easily transfer information and communicate effectively with customers, driving quality, and efficiency in the loan origination process.

“HSBC has been a great partner in driving innovation to improve their customer experience,” said Rajesh Bhat, CEO and Co-Founder of Roostify. “Information exchange is a vital part of the home buying experience, and it can be a game-changer when done right. This solution provides HSBC’s customers with a modern, improved way of applying for and closing a mortgage and delivers transparency to both the customer and lending team from start to finish, for an optimal experience.”

About Author: Mike Albanese

A graduate of the University of Alabama, Mike Albanese has worked for news publications since 2011 in Texas and Colorado. He has built a portfolio of more than 1,000 articles, covering city government, police and crime, business, sports, and is experienced in crafting engaging features and enterprise pieces. He spent time as the sports editor for the "Pilot Point Post-Signal," and has covered the DFW Metroplex for several years. He has also assisted with sports coverage and editing duties with the "Dallas Morning News" and "Denton Record-Chronicle" over the past several years.
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