To address the changing needs of digital homebuyers, Ellie Mae, a cloud-based platform provider for the mortgage finance industry, has announced the general availability of Encompass Consumer Connect, part of Ellie Mae’s Consumer Engagement Suite of solutions along with Velocify by Ellie Mae, Encompass CRM, and Encompass Direct Mail.
Today’s homebuyer is over three times more likely to find their lender online versus just five years ago and over 60 percent of homebuyers in America today expect to apply for and complete their home loan application completely online, Ellie Mae said in a press release.
“We wanted to give our customers the ability to interact with us the way they wanted to interact with us,” said Brandon Durham, Product Support Manager, Homeowners Financial Group. “With Encompass Consumer Connect, if they want to sit in a coffee shop and apply online, or upload documents from their phone, we wanted to give them that option. If they want to sit across the desk and have someone personally guide them through every step, they could do that too. Encompass Consumer Connect lets us utilize an interview-style application with icons and pictures. It’s very user-friendly, written in everyday language.”
Encompass Consumer Connect gives Ellie Mae Encompass lenders the ability to offer a consumer web experience that goes beyond a mere online application with a customizable, branded, and engaging digital mortgage experience for homebuyers—accessible from any device. The solution is provided at no additional cost to Ellie Mae Encompass digital mortgage customers.
“With Encompass Consumer Connect, Ellie Mae has created a transparent and efficient workflow, where the amount of change we have to introduce to our operations staff is minimal, but we save time and get a huge lift in our customer experience,” said Andria Lightfoot, SVP, Information Systems, George Mason Mortgage, LLC. “The real icing on the cake is that Ellie Mae understands that we want to uniquely brand and design this experience for our customers—we don’t just want to buy something off the shelf and look like everything else. We can customize almost every aspect of the platform.”
The solution offers the following:
- research rates and loan options
- fill out a simple, conversational style loan application
- securely upload documents from any device
- receive real-time status updates
As well as capabilities that offer complete control and customization over brand and workflow
automate services such as credit, product and pricing and asset verification, and enable interaction with borrowers for requested documentation and update via the secure borrower portal.
“For lenders to effectively compete in today’s purchase-driven market, they need to be equipped to successfully reach the homebuyer at the point of thought,” said Joe Tyrrell, EVP of Corporate Strategy for Ellie Mae. “Encompass Consumer Connect offers an engaging online consumer experience for lenders to turn a consumer’s interest into a quality application that can be closed faster with complete transparency and compliance. Built-in analytics ensures every application is met with a customized and personal experience, and when Encompass Consumer Connect is coupled with our Encompass CRM marketing automation and Velocify sales automation solutions, lenders have the assurance that their consumers are engaged throughout every step of the loan origination process and that no borrower is left behind."