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Optimal Blue Announces New Solution for Lenders

Optimal Blue [1] has announced the launch of its Competitive Analytics solution that will help lenders to gauge performance through visualizations that illustrate market position, compare margins and profitability, and assess the effectiveness of their current pricing strategies.

The Plano, Texas-based secondary-marketing solutions provider for the mortgage industry said that with mortgage rates at all-time lows, lenders are experiencing a surge in production, requiring access to real-time business intelligence to understand how well they are performing. The solution offers three types of industry benchmarking capabilities:

“The Optimal Blue Marketplace Platform has supported the daily activity of mortgage buyers and sellers for close to two decades,” explained Scott Happ, CEO of Optimal Blue. “This has generated an incredible amount of transactional data that uniquely positions Optimal Blue to achieve an entirely new scope of market transparency and competitive insight.”

Competitive Analytics joins Optimal Blue’s suite of business intelligence offerings including the Optimal Blue Mortgage Market Indices ™ (OBMMI ™ ) published earlier this year, as well as the Enterprise Analytics solution which provides Optimal Blue clients with compelling visualizations that illustrate highly granular data on their own operation.