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Ellie Mae Launches New Digital Campaign

Loan Originations

Ellie Mae, a cloud-based platform provider for the mortgage finance industry, announced the launch of the "Driving Innovation Home" campaign. Ellie Mae customers, prospective customers, and partners can visit EllieMae.com/innovation which kicked off on October 15, 2018 and runs through September 1, 2019.

To participate in Ellie Mae's Driving Innovation Home "digital mortgage journeys," visitors can fill out a "custom passport" online and then launch one of five journeys: using Ellie Mae’s Consumer Engagement to find new borrowers; using eClosing and Investor Delivery to automate key workflow; learning about Ellie Mae’s Encompass digital mortgage solutions to drive down costs per loan; charting a path of compliance with the latest regulatory changes, whether the Home Mortgage Act (HMDA) or Uniform Residential Loan Application (URLA).

Data has the potential to drive smarter, more efficient decisions, and so Ellie Mae’s Driving Innovation Home campaign seeks to teach their customers and other industry leaders how to use real-time data to increase operational effectiveness.

Those participating in "the journey" will be asked to upload a photo and quote regarding their "digital mortgage road trip"  which will register them to win the grand prize: a $10,000 road-trip vacation or the chance to "pay it forward" by donating their winnings to the MBA Opens Doors Foundation, designed to make mortgage and rental assistance payment grants to parents and guardians with critically ill or injured children.

The Driving Innovation Home journey will continue from March 10 through March 13, 2019. The four-day event will bring together thousands of industry leaders to discuss the latest strategies, share best practices, and experience first-hand the next generation of digital mortgage solutions. The event includes user-specific conference tracks, interactive breakout sessions, and hands-on training hosted by Ellie Mae experts and other industry leaders. Visit www.exp19.com for more information.


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