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FirstBank Launches Digital Mortgage Platform

Tavant, a provider of AI-powered digital lending technologies, announced that Consumer Direct Mortgage, a division of FirstBank with mortgage operations and financial centers throughout the Southeast, leveraged FinXperience to develop and deploy a new consumer direct digital lending platform. A component of Tavant VΞLOX, an AI-powered digital lending suite of products, FinXperience is a point-of-sale solution that provides a simplified digital experience across all lending channels.

“Tavant has been an outstanding technology partner in turning our vision into a reality,” said Jamie Thornton, Director, Online Mortgage Lending for FirstBank. “During our due diligence, they were the only provider that was able to adapt their product to our unique business model and in turn, build a platform that was tailored to our specific workflow and business processes.  Together, we’ve launched a modern mortgage application platform that provides rate and cost transparency while reducing loan durations, providing an enhanced customer experience.”

Rob Henger, Director of Mortgage Banking for FirstBank, added, “We are looking forward to partnering with Tavant to leverage this digital point-of-sale solution into other FirstBank verticals.”

FirstBank, headquartered in Nashville, can now provide a differentiated borrower experience through an integration of data-driven processes and personalized journeys with a suite of portals and companion mobile applications. Using FinXperience, lenders are able to grow origination volumes by 2.5 times, improve pull-through rates by 25 percent, cut down origination costs by 35 percent and reduce the average loan close time by 14 days.

Hassan Rashid, CRO of Tavant, said, “Launching a new, customer-focused platform provides FirstBank a significant competitive advantage in an increasingly fierce market. FinXperience, empowers the Bank with  a design-centric approach and enables a seamless, device-agnostic experience to meet evolving customer expectations. This initiative will accelerate FirstBank’s digital transformation journey and further improve the overall home buying experience for their customers, while optimizing existing business processes and functions.”

FirstBank joins Tavant’s growing customer base which originates one out of every four loans in the U.S. The Tavant VΞLOX suite of products solves the most complex lender and borrower challenges, while maximizing data-driven processes.

About Author: Seth Welborn

Seth Welborn is a Harding University graduate with a degree in English and a minor in writing. He is a contributing writer for MReport. An East Texas Native, he has studied abroad in Athens, Greece and works part-time as a photographer.

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