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Ally Bank Introduces Direct-to-Consumer Mortgage System

Ally Bank announced the implementation of its direct-to-consumer mortgage offering Ally Home, a digital suite that features rates-bhmortgage servicing products for customers. Ally will collaborate with LenderLive to provide compliant, mortgage fulfillment, settlement and document services.

The Ally Home suite features mortgage products with various term options for competitively priced, fixed rate, and adjustable rate loans to help customers seeking to purchase a new home or refinance an existing mortgage.

Diane Morais, Ally Bank CEO and President, stressed the importance of maintaining customer relationships and what Ally Home will do for consumers. "At Ally, our goal is to 'Do It Right' for our customers, many of who have expressed a desire to deepen their relationships with us through additional products to meet their personal finance needs," she said. "Because a home loan is a cornerstone financial product and the largest market within the consumer lending space, this is a natural next step for Ally."

Ally Home products are integrated with the Ally Bank website, where consumers can view information about buying or refinancing a home, including current rates, loan types, and three interactive calculators: affordability, refinance, and loan payment. Users can manage their loan-related documents from any device after applying for a loan. Customers will be guided throughout the application, approval, and closing processes by the Ally Home Team of loan experts.

Morais discussed the decision to offer a plethora of mortgage services for consumers. "Offering a variety of home loan products with our hallmark emphasis on superior customer service and innovation serves as a proof point that we work tirelessly to be a relentless Ally for our customers' financial well-being," Morais said. "The launch of Ally Home is the latest step to diversify our product offering to serve more of our customers' financial needs."

About Author: Mirasha Brown

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Mirasha Brown is a graduate of Florida A&M University and is pursuing a masters degree at Syracuse University. Born and raised in Florida, she has contributed to public relations and marketing campaigns for Rent The Runway and Billboard. She is a communications specialist with The Five Star and a contributing writer to DS News and The MReport.
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