Zillow, Century 21 Renew Strategic Marketing Program Partnership

""Zillow"":http://www.zillow.com/, the Seattle-based leading real estate information marketplace, announced a renewal of its strategic marketing program with ""Century 21 Real Estate LLC"":http://www.century21.com/.

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As part of the program, Century 21 listings will automatically appear on the Yahoo! Zillow Real Estate Network, the largest real estate network on the Web, which includes Zillow.com, Yahoo! Homes, and Zillow Mobile.

In addition, Century 21 agents will continue to receive preferred marketing benefit, allowing them to take advantage of cost-effective advertising programs such as ZIP code-targeted searches and Showcase Ads designed to increase traffic to their profiles and individual listings.

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""We are very proud of our strong relationship with the CENTURY 21 System, and I'm extremely pleased to extend our marketing partnership,"" said Greg Schwartz, chief revenue officer at Zillow. ""This partnership affords CENTURY 21 agents and their customers extremely efficient online marketing tools with automated listing syndication on the largest real estate network. This is a significant advantage for sellers to reach active and highly-qualified home shoppers who want free and easy access to all the listings in their area.""

The relationship between the two companies began in 2010, when Century 21 became the first national franchisor to participate in Zillow's advertising platform. Now, 34.7 million monthly visitors to Zillow, Inc.'s mobile apps and websites have direct access to homes for sale from the world's largest residential real estate sales organization.

""Our relationship with Zillow has empowered our agents with a valuable marketing program, providing extraordinary reach and visibility for their listed properties,"" said Bev Thorne, chief marketing officer at Century 21. ""We look forward to continuing our relationship with Zillow to help our agents reach tens of millions of consumers through Zillow's mobile apps and websites.""