In St. Louis, Missouri, ""Mortgage Returns"":http://web.mortgagereturns.com/ has launched a program to help lenders maximize customer retention.
[IMAGE]Through the new tool, originators will have access to more comprehensive data and reporting on historical borrower return rates. Seeking to help mortgage professionals improve their marketing efforts, Mortgage Returns' solution will give lenders.
[COLUMN_BREAK]better consumer analysis that can help shed light on the success--or failure--of strategic initiatives. By establishing a streamlined way to compare borrower retention rates to industry averages, Mortgage Returns will assist clients in developing a strong approach to marketing.
""Many lenders have no way to measure their customer retention rates,"" said Jim Blatt, CEO of Mortgage Returns.
""I'm a believer in Peter Drucker's philosophy, 'If you can't measure it, you can't manage it.' Our new retention analysis tool will help lenders to first understand what their customer retention is and then give them the marketing strategies to improve it,"" Blatt concluded.
A provider of CRM technology and automated solutions for the mortgage industry, Mortgage Returns strives to enhance profitability for originators via the company's award-winning database management and marketing system. Currently, the company boasts more than 8,000 clients nationwide and cross sells opportunities for more than 275 financial institutions.