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Q4 2022 Report Examines Mortgage Market Opportunities

Sales Boomerang [1] and Mortgage Coach [2] have announced the release of Sales Boomerang’s latest Mortgage Market Opportunities Report [3]. With mortgage volume continuing to decline, the Q4 2022 report highlights pockets of opportunity still available to motivated and innovative loan originators.

Key Findings:Sales Boomerang’s loan-opportunity alerts identify the contacts inside a lender’s database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q4 2022 was as follows:

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Sales Boomerang’s prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q4 2022 was as follows:

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For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

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Analysis

”As the trends from Q3 continued, and in some cases intensified, in Q4, lenders need to remain proactive and creative in order to keep their pipelines from drying up,” said Sales Boomerang and Mortgage Coach Chief Visionary Officer Alex Kutsishin. “By pairing Sales Boomerang’s borrower intelligence with Mortgage Coach’s Total Cost Analysis, lenders can find opportunities hidden in their own databases and present borrowers with innovative loan strategies for purchasing a home, building wealth or paying off debts. In this market, it’s becoming more important each day for lenders to think creatively and build consumer trust.”

To read the full report, including more data, charts and methodology, click here [3].