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The Generational Housing Market Tug-of-War

A new report from Leaf Home [1] and Morning Consult [2] paints a picture of Boomer's “death grip” on housing is stalling millennials' homeownership and paints a contrasting picture of the 2024 housing market and homeownership trends across generations. 

The report from the two companies found that 55% of boomers plan to spend at least 40 years or more in their homes with most indicating that they have no near-or-long term plans to ever move or renovate their homes. This leaves a looming underinvestment crisis that promises a future of deferred maintenance for their millennial inheritors. 

High level data found by the companies includes: 

"The housing market is caught in a generational tug-of-war. Boomers will soon face aging-in-place hurdles, while millennials will face the surprise of homes in need of major upgrades," said Jon Bostock, CEO of Leaf Home. "With an aging and ignored inventory of homes available in the next decade, we may see a crisis that will overwhelm the home improvement industry and strain the budgets of inheriting millennials, impacting the housing market."  

The report also sheds light on millennial homeownership trends and sentiments. Nearly half believe the American dream of homeownership is dead and cite the main obstacles as the cost of housing and their salaries. 

To view the full report, click here [3].