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New ‘Relationship Banking’ Unit for Brentwood Bank

In Pennsylvania, ""Brentwood Bank"":www.brentwoodbank.com/ is launching a consumer-focused division targeting small to mid-sized businesses. The financial institution recently announced the addition of its Relationship Banking Unit, which will be dedicated to securing opportunities for the bank within the local business community.


Through its new segment, Brentwood Bank will provide a ""relationship banker"" for borrowers and customers, ensuring that the same professional will handle the client's needs during the lifespan of the consumer's transactions. Each ""relationship banker"" will serve as a full-service banking and loan professional for clients within the unit.

Brentwood Bank utilized personnel from within the commercial and retail banking divisions to form the unit, and additionally, the company hired one new staffer to augment the existing personnel, adding Betty Karleski to the unit. Karleski comes from a non-banking background, previously working as a professional in the healthcare field, but her reputation as an expert in relationship building and management influenced the bank's decision to hire her as part of its new team.

Thomas Bailey, president and CEO of Brentwood Bank, commented on the company's divisional expansion, stating, ""Although nearly every bank says that it has some form of relationship banking, what we believe sets Brentwood Bank apart is our singular focus on being engaged in the communities we serve. Unlike the structure of large national banks, our relationship banking professionals provide a true full-service experience to our customers.├âÔÇÜ├é┬á The relationship manager will provide a one-stop shop our customers desire, facilitating each customers' needs - from asset management to loan services to remote deposit.""

Bailey went on to add, ""We believe we have the right team of people to best serve our customers and continue to grow our Relationship Banking Unit. We are taking what we do best - serving the communities in which we operate - and creating opportunities for our customers to grow their business.""

About Author: Abby Gregory


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