Platinum Data Solutions Appoints New CEO

A new CEO has been named at ""Platinum Data Solutions"":www.platdata.com/, with the announcement that industry veteran Phil Huff will join the company in the leadership position. Huff's appointment follows the retirement of the company's founder, Rocky Donathan, who was previously Platinum's CEO.├âÔÇÜ├é┬á

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Boasting more than two decades of executive experience in the mortgage marketplace, Huff was most recently the CEO of ""Brandwatch Technologies"":www.brandwatchtech.com/. However, Huff is best known as the co-founder and CEO of ""eLynx"":www.elynx.com/, a document technology provider for the mortgage industry.

While presiding over eLynx, Huff helped catalyze the company's significant growth, and he was also active in positioning eLynx

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for acquisition by securing over $40 million in outside investment.

Huff's other resume highlights include his tenure as executive-in-residence for ""CincyTech USA"":cincytechusa.com/, a seed-stage investment company focused on technology and life science companies in the Midwest.

Commenting on Platinum's industry standing, Huff said, ""Our technology platform is highly configurable and can react to our customers'-and the industry's-needs very quickly, which has proven to be a real differentiator for us. We have the quality-enhancing solutions that can not only prevent buybacks, but also ultimately play a huge role in healing and elevating our industry, and we fully intend to leverage the opportunities that stand before us.""

As Huff assumes his role as Platinum's CEO, Donathan has stated that he plans to remain active in the company. Of Huff's appointment, Donathan noted, ""Platinum Data has aggressive goals for the next phase of the company, and we need strong leadership to achieve those goals-that's exactly what we have with Phil.""

Donathan went on to add, ""I couldn't be happier to welcome Phil to the company. He brings a proven track record of growing companies and maximizing revenue. I am very much looking forward to taking an active role in working with him as he leads this company to the next level.""