A Philadephia-based real estate developer and mortgage lender announced the launch of what he hopes will become ""the YouTube for homebuyers.""
[IMAGE]Joe Jesuele is the creative mind behind ""HomeJab.com"":http://www.homejab.com/index.php, a new online service that helps real estate professionals deliver quality property video tours to potential buyers. HomeJab.com takes a two-pronged approach to its goal.
For real estate professionals, the website's team produces a high definition video tour at a set price. In addition to posting the finished video at HomeJab.com, the team assists clients in promoting the video virally, utilizing social media channels and other video sites as well as [COLUMN_BREAK]
custom email campaigns. Videos can also be embedded into website listings and can be tracked to help agents understand current trends.
For buyers, HomeJab.com features user-friendly search functions and a growing database of properties that currently includes properties in the Philadelphia region. The videos provide shoppers with a feel for the layout, size, and space of each home and link directly to a property page with further specifics on the listing and the agent to contact.
Pointing to the rapid growth of Internet video as a medium for communication, Jesuele believes it's only natural that the use of video marketing would expand into home shopping.
""We believe that videos will soon become the standard way to buy and sell real estate,"" he said. ""Our videos give potential buyers the feeling that they are actually walking through the house. This not only saves buyers time, but provides them the convenience of shopping for a new home from the comfort of their current one.""
""It's a unique aspect, to be able to see the inside of the house before actually getting to it,"" said Emily Nussbaum, marketing manager for Keller Williams. ""You know when someone has already seen the video that when they actually show up at the house they are a more qualified buyer.""