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ICBA Adds to Social Media Monitor

The ""Independent Community Bankers of America"":http://www.icba.org/ (ICBA) announced the expansion of its social media monitoring tool.

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ICBA Social Media Monitor assists community banks in monitoring their brands on all types of social media, sorting through millions of tweets, Facebook posts, blogs, and other forms. Through its expansion, the tool allows users to choose five search terms instead of three, giving them the opportunity to find even more mentions of their banks from consumers, media, and policymakers.

""ICBA knows it is vital for community banks to preserve, protect and promote their good name in the online world,"" said Chris Lorence, EVP and chief marketing officer for ICBA. ""Customers will be talking about your brand whether you are listening or not. This one-of-a-kind service allows community banks to see what is being said about them, which will allow them to adjust their services, products and staff accordingly.""

The tool is still free to ICBA members and continues to provide daily email alerts based on selected search terms.

In addition, ICBA announced it will soon launch a quarterly electronic newsletter to communicate and share the latest news on social media pertaining to community banks and the financial industry.

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