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BluFi Lending Launches New Mobile Platform

Giving homebuyers a new way to access property information, ""BluFi Lending"":http://bluefi.net/ has unveiled its Mobile Connect service. The direct lender's smartphone initiative will serve as a ""marketing and communications platform"" for those seeking details on the go while surveying a potential property.

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BluFi's service is also set to benefit housing professionals by making it easier for consumers to interact with real estate marketing materials. According to a company statement, the mobile module will make it easier for buyers to engage the text messaging codes, automated phone numbers, and QR codes that are frequently included on property signs, advertisements, or brochures.

""With the rapid rate of smartphone adoption in the U.S. and its use as a multimedia hub and shopping tool, it makes sense to integrate mobile marketing into the home buying process,"" said John Lee, BluFi's CEO. ""We are providing another high tech solution to market to current and prospective home buyers and sellers.""

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