Mortgage Returns Releases Enhancements to Marketing Solution

""Mortgage Returns"":http://web.mortgagereturns.com/, a St. Louis-based provider of customer relationship management (CRM) technology and marketing solutions for the mortgage industry, announced its spring release, which includes features to help lenders drive purchase business by marketing to customers, prospects, and referral partners.

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The solution's new marketing enhancements give lenders the ability to communicate with their contacts through one-to-one marketing pieces that include specific details about the contact's account.

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""The mortgage industry is expecting rates to rise and our clients need new tools to get the next purchase from past customers,"" said CEO Jim Blatt. ""Our analysis shows that one-to-one marketing is three times more effective than traditional mass marketing at driving retention and new business.""

In addition, Mortgage Returns enhanced reporting features to allow clients to view the results of their marketing efforts in real time, including return on investment and customer retention metrics on individual marketing pieces.

""Many automated marketing systems claim to be a CRM but only the most sophisticated can actually measure and track customer retention, prospect conversion and the effectiveness of referral relationships,"" Blatt said. ""Our solution enables our clients to clearly see how one-to-one marketing improves customer retention over time and increases revenues. More than 9,000 originators use our system to develop lifelong relationships with their customers.""