Douglas Elliman Announces New Name, New Initiatives

""Douglas Elliman"":http://www.elliman.com/ is abiding by an old adage, proving that everything old is new again by adopting the company's original name.

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The announcement of the firm's revamped identity accompanies other updates for Douglas Elliman, including the recent launch of ""AskElliman"":http://ask.elliman.com/, a new consumer-facing platform, and the relaunch of _Elliman_, the company's lifestyle publication.

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In an official statement, Douglas Elliman noted that the change to its moniker is ""effective immediately,"" adding that the new branding will be applied to all lines of business, including its residential and commercial real estate practices, title, relocation, property management, and development marketing divisions.

""Douglas Elliman is an iconic brand and trusted name that stands for vision, integrity, service and innovation,"" said Dottie Herman, president and CEO of Douglas Elliman.

""We are proud to build upon this legacy by focusing on the needs of today's consumer through sharing information, so they can make one of life's most important decisions with complete confidence. As a result, we have had tremendous success building long-lasting relationships with consumers in all markets we service,"" she continued.

""A return to our historic Douglas Elliman identity further propels us to the top of the real estate industry. We are continuing our leadership position by expanding into new markets, through forward-thinking, new technology, and interacting with our clients on a global scale,"" concluded Howard M.Lorber, Douglas Elliman's chairman.