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ServiceLink Announces New EVP of Enterprise Strategy

In Pittsburgh, Pennsylvania, ""ServiceLink"":http://www.servicelinkfnf.com/ has appointed a new company leader, naming Kevin Coop EVP of enterprise strategy. In his new role, Coop will head up business development for ServiceLink's originations and default sales teams, as well as coordinating the company's marketing group and product development strategy team.

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In joining ServiceLink, Coop's additional responsibilities will include managing the continuing development and execution of enterprise growth strategy for top accounts and expanding the company's emerging market segment and strategy. ServiceLink will also task Coop with overseeing its strategic marketing

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vision, including profit center messaging, integration of solutions and branding, and sourcing inorganic strategic growth opportunities.

Coop, who was the president and CEO of ""Interthinx"":http://www.interthinx.com/ prior to teaming up with ServiceLink, boasts more than two decades of experience in the mortgage industry. Other career highlights for Coop include serving as Sysdome's president and CEO, where he coordinated the company's merger with AppIntelligence.

""We are excited to have Kevin join our leadership team and assist us with our continued growth. Kevin's background and experience are the perfect fit for this new role,"" said Chris Azur, president of ServiceLink.

""Having watched the growth and strategy of ServiceLink for many years it has become apparent that they are positioned for hyper-growth under the leadership of Chris Azur,"" Coop responded.""As I came to know Chris on a personal level it was even more compelling that I join his team in this endeavor and I look forward to assisting in this effort. He has built a tremendous team that I am proud to join.""

""At ServiceLink, our culture is a key ingredient to the success of our leadership team, and Kevin has demonstrated that his work ethic and culture will be a perfect match within our organization,"" concluded Azur.

About Author: Abby Gregory

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