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Mortgage Returns Kicks Off Spring Purchase Program

In St. Louis, Mortgage Returns announced the launch of its Spring Purchase Program as a way to help lenders boost loan volumes and referrals during the upcoming busy season.

Developed in response to industry forecasts of lower volumes for 2014, the campaign aims to provide lenders with the tools and capabilities to thrive in the purchase market by filling their pipelines with leads. Incorporated in the program are two postcards and a three-touch email campaign to customers, prospects, and referral partners. Also provided is a referral card for recipients to give to family and friends.

"This initiative expands on the program we offered last year, in which our clients utilized a one-touch direct mail piece and achieved an average ROI of 540 percent," said Mortgage Returns CEO Jim Blatt. "We expect even better results this year as we have increased the marketing frequency and look forward to assisting loan originators with their marketing efforts in their communities."

According to Mortgage Returns, the Spring Purchase Program is part of the company's TRUE CRM (customer relationship management) concept, "which trains lenders to increase the effectiveness of marketing campaigns and strengthen relationships with customers, prospects and referral partners to drive revenue and profitability."

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