CRMnow, LendingQB Announce Product Integration

CRMnow, a customer relationship management (CRM) firm catering to lenders, announced a new integration between its own Mortgage iQ CRM and the LendingQB loan origination system (LOS) designed to save time and enhance data integrity for mortgage brokers and bankers.

“I am excited to announce the integration of CRMnow and LendingQB,” said LendingQB president Binh Dang. “With the bi-directional integration, our customers will experience the industry’s first true seamless CRM/LOS solution.”

Touted as the only enterprise CRM system built specifically for the mortgage industry, Mortgage iQ streamlines lead management, provides strong sales force and marketing automation (including lead tracking and qualification), credit analysis, and loan scenarios—in addition to personalized websites with an integrated loan application and tracking portal for borrowers and real estate partners.

Through the integration, both CRMnow and LendingQB aim to provide loan officers and processors with an end-to-end sales, marketing, workflow, and loan origination platform.

“Mortgage companies must operate more seamlessly in today’s environment in order to achieve profitability and growth,” said CRMnow CEO Chris King. “We help them leverage our foundational CRM technology and marry that with Lending QB for a complete end to end experience. We integrate with the companies that our customers want and we see Lending QB achieving a lot of momentum in the mortgage technology space.”