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Comergence Launches New CRM Platform

computersComergence, a provider of third-party vendor and risk-management platforms for the mortgage industry, recently announced the release of ComergenceCRM for wholesale, correspondent, and warehouse lenders. This CRM solution is embedded in the existing Comergence compliance portal and, according to the announcement, will effectively change the way lenders recruit and manage third-party originator business using native system features. It will also unite mortgage compliance and sales to increase business without added regulatory burden.

“We saw the need to bridge a gap between sales and compliance teams so we developed a tool that does just that,” said Greg Schroeder, President of Comergence. “It’s so important to alleviate loan prevention challenges due to compliance demands, so we fashioned a system to provide clearer insight into who lenders should being doing business with.”

This new platform differentiates itself from other customer relationship management (CRM) solutions with two specific features; it comes loaded with the data of a lender’s clients and prospects that are already being monitored by the Comergence core due diligence system therefore alleviating additional compliance burden and it also eliminates costly customized configuration often required with other systems.

In addition to these two features, other key ComergenceCRM features at launch include propriety market forecast indicators that boast a 90 percent accuracy as well as historical loan production information and a robust email marketing tool.

Futhermore, the ComergenceCRM can integrate with any lender’s loan origination solution providing a 360-degree picture for deeper evaluation and easier health checks for all existing partnerships.

“We understand that data hygiene is the biggest challenge when it comes to database management,” said Michael Stallings, EVP, Comergence.  “We’re able to monitor and update the data ensuring the highest possible standards in data integrity.”

About Author: Kendall Baer

Kendall Baer is a recent Baylor University graduate with a degree in news editorial journalism and a minor in marketing. She served as a staff member for The Baylor Lariat, the university’s award-winning colligate newspaper, as both the university’s student activities reporter and the assistant web editor. She is fluent in both English and Italian, and studied in Florence, Italy her senior year of her undergraduate degree. While in school, she worked as an account assistant managing professional associations for Association Management Consultants in Houston, Texas. Born and raised in Texas, Kendall now works as an editor for DS News.

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