UWM Announces Enhancements to Broker Tools

In Troy, Michigan, United Wholesale Mortgage (UWM) announced the opening of its new Marketing Center, a free benefit for its partners that allows brokers and correspondents to create customized, professionally developed marketing flyers.

Enhancements to the Marketing Center tool include integration with UWM's broker portal, EASE; social media marketing; email marketing; high-resolution files; profile saves for personal branding; and more.

"During a period when communication is key, UWM has created one of the most effective tools available with the UWM Marketing Center," said Eric McKinley, president of Home Place Mortgage, a mortgage firm headquartered in Alexander City, Alabama. "It enables us to provide professional marketing material to promote the real estate agents, the products, and our loan officers. It's a huge hit with the real estate agents."

At the same time, UWM also unveiled the latest enhancements to its broker mobile app, UMobile, which launched in February this year.

As a pre-planned phase two rollout, the app has been completely reskinned, offering an enhanced graphical user interface to allow for easier navigation and a more engaging user experience.

"We're constantly innovating and striving to provide the best service, tools and programs to our brokers and correspondents to make them the most successful originators in wholesale lending," said Justin Glass, UWM's chief digital officer. "One of the six pillars of our corporate constitution is 'Continuous Improvement is Essential to our Long-Term Success.' The enhancements to our Marketing Center and UMobile demonstrates our commitment to our partners and our company tagline Lending Made Easy."