Mortgage Returns Enhances Offerings to Maximize User ROI

In St. Louis, ""Mortgage Returns"":http://web.mortgagereturns.com/ unveiled a number of enhancements to its services, furthering the company's efforts to help originators maximize their return on investment (ROI) by marketing more effectively to customers, prospects, and referral partners.

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The enhancements include the ability to automatically upload new consumers and prospects from loan origination software directly into Mortgage Returns' technology, the ability to order direct mail straight from Mortgage Returns' Storefront marketing solution, and functionality to create company, branch, and loan officer websites, among other features.

Those features are in addition to Mortgage Returns' Business Analysis Report, which provides originators with detailed data on production statistics, marketing ROI, customer retention, and loan officer performance, all of which can be used to increase the impact of marketing efforts.

""The new enhancements enable lenders to improve the effectiveness of their marketing programs and increase marketing ROI by capitalizing on their relationships with customers, prospects and referral partners,"" said Mortgage Returns CEO Jim Blatt. ""Our 're-imagined' approach to marketing services has resulted in a TRUE CRM [customer relationship management], and the enhancements will help to support that vision.""