Tag Archives: Century 21

Harris Interactive surveyed 1,462 homeowners for Century 21, capturing the look at singles from 675 participants. According to the poll, 45 percent of singles between ages 25 and 50 considered homeownership "very important." Single homeowners considered homeownership an important financial investment. Century 21 President and CEO Rick Davidson described the numbers as a "shift in the home-buying population" when it came to singles.

A new customer satisfaction survey released by J.D. Power breaks down the top priorities among clients working with real estate brokerages, ranking the customer/agent relationship as most important factor for homebuyers—particularly first-timers, who benefit most from clear communication, says Christina Cooley, director in the diversified services industries practice at J.D. Power.