LendingTree Launches New Ad Campaign

""LendingTree"":https://www.lendingtree.com/, an online source for competitive home loan offers, announced the official launch of a new advertising campaign which will run across all marketing channels, including television, radio, print, online, direct marketing, and social media.

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The campaign addresses the full breadth of LendingTree services and is built around the company's core proposition: Empower borrowers to make smarter financial decisions.

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""With record low interest rates and an improving housing market, consumer interest in mortgage financing is flourishing. However, our research shows there is an enormous amount of anxiety and uncertainty associated with getting a mortgage,"" said LendingTree CMO Gabe Dalporto. ""This campaign was born out of that insight. It builds on LendingTree's pro-consumer brand heritage by demonstrating how consumers can have more control in the mortgage process and redress the balance of power with banks.""

LendingTree partnered with Merkley+Partners, based in New York, to create the campaign.

""We're thrilled to work with LendingTree on this campaign,"" said Merkley+Partners CEO Alex Gellert. ""There is no better brand to help consumers take control of their important financial decisions. This friendly and relatable creative approach will give consumers confidence that they are getting the best deal on their mortgage.""