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In the Lap of Luxury

Home prices are rising across the board due to lack of inventory and other factors; however, luxury homes may be feeling the pain—or excitement if they’re trying to sell—a little bit more.

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Home Prices Surge . . . but Why?

Home prices spiked again, according to the May 2017 Existing Home Sales Index. Total unsold inventory saw a slight uptick compared to April 2017, but is still relatively low, and median home prices are continuing to rise. Seasonally adjusted, there were 5.62 million existing homes for sale, a small increase from April 2017, but how long will this trend sustain itself?

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Prioritizing a Personal Touch

Though many of today’s homebuyers are looking for a more automated, high-tech mortgage process, that doesn’t mean they want to be left to their own devices. Most buyers—even the tech-savvy millennials—still want a good amount of handholding throughout the process. Striking a balance between those high-tech and high-touch demands can make lenders stand out in today’s marketplace.

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Evolving to Serve the Millennial Homebuyer

Outside of pockets of extreme growth such as Silicon Valley, today’s consumers seem to be holding onto their money rather than putting it into a home. In response, the mortgage industry must evolve to reach the first-time homebuyer, and understanding millennials is the key.

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