Author Archives: Kirk King

Kirk King is President of Continuity Programs, Inc. and past President of the Michigan Mortgage Lenders Association, Southeast Chapter. Continuity Programs helps residential lenders grow with easy-to-use mortgage CRM software called MyCRMDashboard. Lenders gain efficiency and generate leads with automated marketing based on Continuity’s 45+ years of experience.

Pain Points Lenders Can Resolve With Mortgage CRM Tech

May 27, 2019

By streamlining lender productivity, automating marketing, and generating leads faster, CRM software can be the key tool for lenders.