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What Does the Next Generation of Buyers Want?

How are changing demographics affecting homeownership? Freddie Mac's Borrower of the Future campaign launched on Monday will help mortgage lenders better understand and address the evolving needs of the next generation of consumers driving housing demand. The program will deliver qualitative and quantitative insights showing how key trends affect various buyer segments, with the goal of applying these learnings industry-wide to improve the housing finance system. Freddie Mac has partnered with Arun Sundararajan, Professor, New York University for this initiative. Sundararajan will provide insight into how digital technologies and the future of work change the dynamics of homeownership, leveraging research and expertise to further advance the initiative’s efforts.

At a roundtable to launch this initiative, Sundararajan along with Chris Boyle, Chief Client Officer, Freddie Mac, Dave Lowman, EVP, Single-family, Freddie Mac, and Steve Kutz, Editorial Director of Dow Jones Custom Studio, discussed the trends and cultural forces transforming America and the way people think of the homeownership. Here's what they had to say:

About Author: Radhika Ojha

Radhika Ojha is an independent writer and editor. A former Online Editor and currently a reporter for MReport, she is a graduate of the University of Pune, India, where she received her B.A. in Commerce with a concentration in Accounting and Marketing and an M.A. in Mass Communication. Upon completion of her master’s degree, Ojha worked at a national English daily publication in India (The Indian Express) where she was a staff writer in the cultural and arts features section. Ojha also worked as Principal Correspondent at HT Media Ltd and at Honeywell as an executive in corporate communications. She and her husband currently reside in Houston, Texas.

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