Michigan-based Schneiderman & Sherman, PC, a regional law firm with over 35 years of experience, announced the hiring of Krystal Kirby in the role of Marketing Director. Kirby will work under Neil Sherman, Managing Attorney.
Prior to accepting the position, Kirby served as Director of Marketing for Michigan’s second largest real estate brokerage, Berkshire Hathaway HomeServices Michigan Real Estate. She will spearhead the firm’s marketing functions across all practices and business lines.
Competitive landscape analysis, traditional and digital marketing, promotions, public relations, social media and event management will be some of Kirby’s key priorities for the firm. She will also be supporting philanthropic initiatives—a core value to both Schneiderman & Sherman and their new Marketing Director. Kirby is currently serving her first term on the Junior Board of Directors for the Bissell Pet Foundation. Her other affiliations include the American Marketing Association, Events Industry Council (the accrediting body for her CMP certification), and the Grand Valley State University Alumni Association.
Commenting on the appointment, Sherman said “Krystal will be a great asset to our team, and embodies our company culture of creative and effective problem solving, attention to detail, and continually learning and adapting. She embodies all of the qualities that you’ve come to expect from Schneiderman & Sherman, PC.”