Leads360 Appoints Mortgage Unit Director

""Leads360"":http://www.leads360.com/, a leader in cloud-based intelligent sales automation solutions based in Los Angeles, announced the addition of industry vet Kelly Booth as director of the company's mortgage unit.

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Booth will put her 25 years of mortgage industry experience to use at Leads360 by helping professionals improve their selling and lead management strategies [COLUMN_BREAK]

while advancing the company's position as the leading sales automation provider. She will also work to strengthen Lead360's ties with complementary mortgage providers.

Prior to joining Lead360, Booth served as VP of sales for Motivity Solutions, a provider of business intelligence and reporting software for lenders. Before that, she was a management executive and VP of sales at Consolidated Business Forms--later known as VMP Mortgage Forms--where she helped transform what was a traditional printing company into a leading provider of electronic mortgage documents.

""We're extremely fortune to have Kelly join our team,"" said Leads360 CEO Nick Hedges. ""Kelly has a proven track record of helping lenders use technology to grow their businesses. Hiring someone of Kelly's caliber underscores the depth and seriousness of our ongoing commitment to the mortgage industry. We continue to see accelerating demand for our offerings in our core industry vertical, and believe Kelly is well-positioned to help us manage this demand.""