Mortech Unveils Upgrade to Marksman System

""Mortech"":http://mortech.com/, a Zillow company headquartered in Lincoln, Nebraska, rolled out additional features to its Connect Plus borrower contact and management tool.

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The new offering--part of the Marksman mortgage marketing and lead management system--offers a variety of features, including website templates and landing pages formatted to increase borrower click-through rates. Other new features include stand-alone mortgage applications, enhanced user security, and customizable, compliant mortgage applications.

""Loan officers are getting better about sourcing mortgage leads from the Web, but regardless of where the lead comes from, loan officers must be able to quickly and efficiently make contact with prospective borrowers,"" said Don Kracl, VP of mortgage tools for Zillow. ""Connect Plus takes the idea of a borrower portal and makes it work, without sending the borrower or the loan officer outside the Marksman system to find additional functionality.""