Who Are the Mortgage Industry’s Digital Leaders?

""Quicken Loans"":www.quickenloans.com/ outpaces its competitors in branding through digital presence, according to a recent study by ""Heardable, Inc.,"":http://heardable.com which set out to find ""The Top 25 Mortgage Lenders in America.""

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""Home loan competitors take heed,"" said John Sharp, co-founder of Heardable. Not only did Quicken Loans come out on top of its industry competitors but it did so with a score that

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was 99 percent higher than the average score of the other 24 lenders evaluated by Heardable.

Quicken scored 688 out of a possible 1,000 points, earning recognition for ""website optimization,"" ""breadth of social media participation,"" and ""search engine best practices and optimization.""

""Quicken Loans completely dominates the online mortgage sector,"" Sharp said.

Quicken Loans' CEO, Bill Emerson says it's more than just technology that brings Quicken success; ""it's technology and process.""

The company's technology has been built internally to fit its exact needs, and Quicken has ""leverage[d] it tremendously in how we handle the mortgage transaction from end-to-end,"" Sharp said.

Quicken scored 128 points higher than the second-highest ranked lender in Heardable's study, ""Bank of America"":loans.bankofamerica.com/.

The top five ranks were rounded out by ""Discover Home Loans"":https://www.discover.com/home-loans/index.html, ""Capital One Home Loans"":www.capitalone.com/home-loans/, and ""HSBC Mortgages"":www.hsbcmortgageservices.com/.