Mortgage software company ""Mortech, Inc.,"":http://www.mortech-inc.com/company/about-us.html found cause to celebrate with the launch of an industry-first Lending Management Platform, available via a Web site devoted entirely to the brand-new MarksmanLMP. According to the company, the aim of the dual launch is to streamline and simplify online lending processes.[IMAGE]
In a ""statement"":http://www.marketwatch.com/story/mortech-announces-new-lending-management-platform-2011-10-03, Mortech dubbed Marksman ""a product and pricing engine [that] quickly grew to dominate [the] market├â┬ó├óÔÇÜ┬¼├é┬ª New functionality has extended the solution across the front of the lending enterprise, allowing loan originators to use it for lead acquisition, assessment, prospect marketing and initial loan processing.""[COLUMN_BREAK]
Commenting on the release, Don Kracl, president of the company, said in the statement, ""The lead management objective is to create a true relationship with prospects, start the application, and move forward with confidence knowing the transaction will be completed successfully.""
Mortech beheld the new online tools as a way for lenders to automate and better manage the lending process, beginning with lead acquisition and inclusive to an array of assessment, marketing, and processing options.
As for the new Web site? The company praised the Web site as one that will supply originators with online tools, supplemental advice, and qualifications for more leads that ensure better deals.
""The traditional loan origination system (LOS) is still a critical tool in this process, however employing MarksmanLMP ensures it won't fall short on all of the tasks that precede taking the actual loan application,"" Kracl added. ""The loan officer's true opportunity lies in forging that relationship with the prospective borrower long before the application hits the LOS.""
The creator of such loan originator software as SRPcalc, and more recently Marksman, Mortech lays claim to partnerships across the U.S., including one with Google.