Velocify Releases Playbook of Top Sales Strategies

""Velocify"":http://www.velocify.com/?campaignid=115&kw=Purchase13, a provider of cloud-based intelligent sales automation software headquartered in California, announced it has published a free e-book designed to help mortgage originators increase sales.

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Presented in the format of a football coach's playbook, ""The Mortgage Purchase Playbook"" features strategies from experts like ""MBS Highway's"":http://mbshighway.com/ Barry Habib, Mortgage Champions' Dale Vermillion, and the ""STRATMOR Group's"":http://www.stratmorgroup.com/ Garth Graham, among others. Key topics include motivating buyers to commit to the lending process, using technology to improve sales speed, and recruiting referral partners to boost leads.

According to Kelly Booth, mortgage market director for Velocify, the idea for the e-book stemmed from ideas expressed at the company's ""Virtual Mortgage Sales Summit"":https://themreport.com/articles/velocify-to-host-virtual-mortgage-sales-summit-2013-10-08, a day-long event in October in which originators from all over the United States shared their thoughts on converting leads into closed loans.

""With the origination market undergoing a tremendous shift, lenders using last year's sales techniques to win business will struggle,"" Booth said. ""However, at our Virtual Mortgage Sales Summit, we were treated to many innovative sales ideas that were too good not to share. This playbook gives all lenders some options to 'score' new business and increase their performance.""

Booth added that the playbook is designed to serve as a companion to Velocify's new Engage for Mortgage Purchase solution, an automated guided selling program created to help industry professionals build better relationships with borrowers and real estate partners.

""Basically, our Mortgage Purchase Playbook provides originators the strategies they need while Engage for Mortgage Purchase gives them the means to execute them,"" Booth explained.

""The Mortgage Purchase Playbook: 7 Winning Plays from Mortgage Industry Experts"" is available at no cost on Velocify's ""website"":http://pages.velocify.com/MortgagePurchasePlaybook.html?campaignid=115&kw=mortgageplaybook.